Mr. No. Keyia (Mr. Nokia) (2012) - Movie Description - Yuvan Shankar Raja

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Mr. No. Keyia (Mr. Nokia) (2012) - Movie Description

PRODUCTION

In February 2011, Manoj Manchu signed a new film with Anil Krishna, who had directed the films Asadhyudu and Junction, and to be produced by D. S. Rao, who had made several films including Drona and Kalavar King. On 7 March 2011, the film was launched with a ceremonial Puja ceremony, with Paruchuri Brothers who wrote the dialogues for the film, handing over the bounded script to the director. On 21 March 2011, the Muhurat was held at Ramanaidu Studios in Hyderabad and shooting began. The chief guest V. V. Vinayak tapped the clapperboard while Ravindranath switched on the camera. On 25 April 2011, the title Mr. No. Keyia (Mr. Nokia) was registered for the film at the Film Chamber. Manoj Manchu claimed that the director and producer had planned for 75 days film shooting, but since they were following the "pakka script", the shooting schedule was reduced to 45 days.

CASTING

Manoj Manchu was first insisting on Nithya Menen being signed as the female lead. During the launch Shriya Saran was roped in to pair up with Manoj. Pranitha of Baava fame was reported to play another lead female character. In April 2011, Shriya walked out of the project and the producer roped in Kriti Kharbanda, who shot into fame after the release of Theenmaar. According to sources, the producers dropped her on the third day of the shoot, since she "threw starry tantrums". Shriya however clarified that she walked out of the project as the negotiations on remuneration had failed. Pranitha too was later replaced by Sana Khan.


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